Many of us fall prey to the problem of not spending enough time working on our business and fall into the trap of just working in our business.

I spend a lot of time coaching business owners to ensure that they have strong sustainable practices in place to allow them to have the time and ability to focus on their business and its future.

As a sole trader or a business owner with a small team you are often heavily involved with the operational running of the business and not to diminish the importance of this as you are often the reason why your business is successful. But, if you spend all the time working in the business and not on your business you are not putting measures and checks in place to ensure the long term success or future of your business.

Regardless of the business or industry you are in, the marketplace is always evolving and to stay ahead of the game your business must also ensure it is adapting to stay relevant, competitive and attractive to your customers.

My philosophy as a business coach is to create a “bite sized chunk” or a “little and often” approach for business owners to stay focused on their business whilst they are working in their business.

Even simple reflective questions as:

• How are we performing?
• Where is our business now coming from?
• How has it changed over the last 12 months?
• What is my customer want from us, the product or service – how are their needs changing?
• What are my competitors doing?
• What is happening out in the marketplace that may affect my business
• What other opportunities exist for the business?

Will ensure you are keeping focused on the bigger picture and the future of your business.

If you want to know more about how Fiona and her team at Brand YOU can coach you and your business for greater results please email us on info@brand-you.co.nz for more information.