All blog posts, Career articles, Personal brand articles

Why is a Personal Brand GOOD for a Corporate Brand

No Comments 23 March 2010

As the world of web 2.0 continues to influence how people interact, perceive and connect with others. Corporate brands become even more reliant on their people to communicate the power and meaning of their brand. The human impact on branding has rubbed off on the people who build the brand from the inside out. Therefore building [...]

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The POWER of Personal branding

All blog posts, Personal brand articles

The POWER of Personal branding

No Comments 08 November 2009

 We are living in interesting times right now, the issues that we face on a daily basis within our workplace or business are changing and so if we want to continue to attract opportunities that exist in this competitive market then we must also change. So what opportunities are you searching for this year – a [...]

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The brand of Michael Jackson

All blog posts, Personal brand articles

The brand of Michael Jackson

No Comments 07 November 2009

Like millions of people around the world, I was shocked by Michael Jackson’s untimely death and since then have reflected on how much of his music has been the backdrop of all our lives. Like every strong brand lies a dedicated customer following and this was certainly reconfirmed with how quickly the news of [...]

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  • fiona hewittFiona Hewitt the founder of Brand YOU is recognised as a leading expert in personal branding and business innovation and has helped a large number of New Zealanders achieve greater success in their career or business.

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